Gen Z and Gen Alpha may be adopting cleaner snacking habits. According to data from Nielsen IQ, some Gen Z and Gen Alpha are buying snacks less often, choosing smaller pack sizes, and focusing on cleaner ingredients. NIQ research also shows that 35% of Gen Alpha parents prioritize natural ingredients when shopping for snacks, while 34% are looking for high-protein options. Nearly one in four parents also avoid ultra-processed snacks, making organic claims and short ingredient lists increasingly important. The survey also found that the majority of respondents, regardless of age, support removing artificial dyes from food and beverages. To make these decisions, the study also found that third-party apps that scan and evaluate nutritional facts and ingredients have become more popular. YPulse’s Snacking report also shows that the majority of 13-39-year-olds are interested in shopping for healthy snacks—whether that’s protein packed or just less processed. (NACS)
👀 Read more from YPulse: Why Gen Z is After Limited-Edition, Unique Snacks—in 3 Stats
