Whether it’s Chipotle launching a spicy new sauce made for their young heat-loving fans, Smoothie King and Heinz’s team up for a ketchup smoothie, or McDonald’s bringing back its iconic Snack Wrap, brands are in constant, sometimes downright wild, new snack release mode. And these brands are speaking directly to Gen Z’s tastes—snacking isn’t just a between-meal bite for them. Snacks are comfort, self-care, and small daily rituals that bring them joy, all in one. And they’re more open than ever to experimental pairings; YPulse’s Snacking report shows 76% of 13-17-year-olds and 74% of 18-24-year-olds agree, “I like when snack...
9/17/25
Snacking Report
Snacking has become more than a between-meal bite for Gen Z and Millennials. Grabbing a sweet (or...
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