Gen Z might be starting to pick personal uniqueness over a microtrend uniform. It’s no secret that Gen Z fuels the rapidly shifting cycle of microtrends on social media. Lately, though, young shoppers are reportedly less interested in constantly spending on trends and more focused on cultivating their own taste. Some fashion content creators attribute this shift to the burnout young people feel from keeping up with online trends and being told what to buy. Coupled with economic turmoil and generative AI offering ways to skip the trial and error of creativity, some young shoppers are feeling the need to have a true personal style. This experimental vibe has led to a jump in resale shopping—which is already majorly popular—with platforms like Depop seeing major year-on-year growth. For brands, adopting their own sense of individuality—like Sandy Liang’s childhood-inspired designs and Jacquemus’ personal campaign for a bag named after the designer’s mother—is a must to stand out. (Business of Fashion)
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