Gen Z and Millennials are obsessing over creatine. For decades, the supplement has been a staple for athletes doing high-intensity training to aid in muscle maintenance and stamina. Now, creatine is popping up all over social media with everyone from fitness influencers to casual gymgoers weighing in on how it has changed their lives. YPulse has told you that Gen Z and Millennials’ biggest source of wellness information comes from social media, which fuels trends around macros and new super drugs constantly. And the online hype around creatine is very real: according to Grand View Research, the global creatine supplements market, valued at $1.3B in 2025, is projected to reach $8.6B by 2033. New creatine products are part of this growth. The popular brand Create, known for its creatine gummies, just launched a first-of-its-kind single-serve creatine and electrolyte mix, mirroring popular brands like Liquid IV for drink supplements. As creatine enters the mainstream, expect to see more brands innovating to meet the demand. (AOL, NY Post)
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