British “jacket potatoes” are making a viral comeback. Once considered plain, cafeteria-style fare, “jacket potatoes” are now highly sought-after thanks to businesses whose social media content reinvents the dish with creative, new toppings, playful branding, and engaging short-form videos. Their content has racked up millions of views and follows—the chain SpudBros has nearly 5M followers on TikTok and millions more across Instagram and YouTube. And it’s not just online attention: at Preston’s Flag Market, lines at the SpudBros trailer regularly stretch from two to six hours, with young customers snapping selfies and sharing their experiences online.As they grow, it’s making way for collabs with influencers like MrBeast and allowing brands to open more shops across the U.K. and internationally. They’re not alone either: social content from vendors like SpudWagons and Spudman are also driving foot traffic to their doors. Even big chains like Subway have introduced jacket potatoes to their menus in response to young consumers’ newfound appetite. (NYT)
🔮 YPulse predicted: British culture will go viral, between TikTok and foodies
