Analog and “pre-smartphone” experiences are becoming a profitable market. It’s no secret that Gen Z is feeling nostalgic for the tech-free days they never lived. YPulse data shows that many young people have tried to unplug and take breaks from technology for years now. But with the trend of “going analog,” Deloitte research documented a surge in app deletions and screentime limits among British Gen Z in 2025. Since then, there’s been a surge in offline movements and tech-free experiences among young adults who are craving offline connection. These “analog” experiences—like paintballing, escape rooms, and live music—are flourishing in turn. It’s not just IRL experiences winning Gen Z dollars, though. Apps that help users lessen social media consumption are growing, as well, with the global social-media-blocker app market projected to reach $5B by 2035. (Fortune)
👀 Read more from YPulse: 3 Ways Gen Z Is Turning Analog Into Community
