Batiste turned a viral TikTok into a campaign in just days. There are tons of perks to a brand being chronically online. Batiste just proved that with their latest campaign starring The Secret Lives of Mormon Wives’ Jen Affleck, who was drawing criticism for “having greasy hair” on the show. Just one day after a creator posted a TikTok with the headline, “SLOMW needs a dry shampoo collab,” the brand responded and reached out to Affleck’s team. The campaign came to life within five days, and is now running across TikTok, Meta, and Reddit, with over 11M views on TikTok. YPulse has long said viral videos, spontaneous memes, and even casual posts can turn into successful campaigns if companies are quick enough to listen. Brands should tune into what young adults are casually commenting and posting about on social media even if their name isn’t mentioned. (Glossy)
👀 Read more from YPulse: How Fast Brands Need to Move on Viral Trends, According to Gen Z
