A new hard soda is hitting the market with Gen Z in mind. By now, everyone has heard that Gen Z approaches drinking differently than older gens—and one way is their affinity for ready-to-drink cans like seltzers and now, sodas. The founder of Bai is tapping into this with a new line called Crooked Pop, which is launching in Georgia and Florida throughout retailers and stadiums. But the brand is not a typical pre-made cocktail or malt beverage but instead has “organic super dry alcohol.” Between Gen Z’s reportedly growing interest in zero sugar sodas over diet and wellness drinks, the brand is banking on being zero sugar, low calorie, and “nostalgic flavors” to pull in discerning young drinkers. (Forbes)
👀 Read more from YPulse: Why Aren’t Young People Drinking as Much These Days?
