Speaking of drink brands, Miller Lite is addressing Gen Z’s fear of cringe in new ads. The brand is taking an approach that may seem antithetical: bringing in an older, wise voice of reason to anxieties at the bars—but they’re banking on it coming from Christopher Walken to appeal. The ad shows a young man getting encouragement from Walken to approach a girl at the bar, aligning the beer with a sense of lived experience and ease in social situations that Gen Z might lack at times. It’s not Miller’s first campaign with an older icon to speak to young audiences and not the only beer ad to take this angle in 2026, either. But it does speak to a growing trend of brands trying to extend Gen Z’s current interest in “going analog” from their media to experiences by reminding them how gens before connected without social media interfering. (Slate)
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