The developing Labubu movie is hoping to maintain the toy’s hype—but can it? After the Pop Mart monsters’ explosive growth peaking in summer 2025, when the character accounted for over a third of the brand’s sales, the obsession has begun to fade. But details about a Labubu movie have been steadily rolling out, now including co-writing from the screenwriter and director behind Paddington. The question is, as scarcity intrigue for the toys drops despite increased production to meet the previous boom, will the movie be enough to put them back in the spotlight? The brand has already expanded the IP into a variety of merch beyond the standard keychain plushie, and even has a theme park in Beijing, but movies are a new territory. (Bloomberg, CNBC)
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