Love Story is bringing back minimalism thanks to Gen Z’s fave style icon. YPulse told you just a couple of weeks ago that Love Story—the new series that follows John F. Kennedy Jr. and Carolyn Bessette’s life—has Gen Z obsessed. And naturally, that means many young viewers are fixated on Bessette-Kennedy’s infamously minimalistic style. According to Business of Fashion, searches for Calvin Klein (where Bessette worked as a publicist) jumped nearly 140% on TheRealReal in the week after the show premiered. Interest in her style isn’t anything new; it’s been growing for years thanks to countless creators on social media breaking down her looks. But the series has also sparked a deeper fascination with the quieter, pre-social media era she represents. For a gen that grew up carefully curating an “effortless” aesthetic online, that understated style and sense of distance is especially appealing. Plus, YPulse told you to expect the romanticization of quiet luxury every year, so this “new” obsession is really just the latest revival of a trend that keeps coming back around. (BoF)
👀 Read more from YPulse: 8 Viral Moments Brands Can Count On Every Year
