In London, corporate #WorkTok is making the office feel trendy (again). YPulse told you about office GRWM and “day in the life” videos attracting young viewers’ attention back in 2023, but the content is having a moment again. In the 2M posts tagged #WorkTok, viewers follow mostly young women in corporate jobs’ commute, day at the desk, lunch break, and clocking out. Many creators say they feel the content can give confidence to young people trying to plan a career—seeing what work actually looks like in different industries or being given reassurance that roles are in fact out there for them. And we know this can be huge for employers if they embrace it; the content can be an exposure tool that makes Gen Z interested in their office more than a job listing or post from a corporate account could. (Financial Times)
👀 Read more from YPulse: Western Europe Gen Z in Their Job Era Trend Report
