Evereden is giving equity to three teenage influencers. The tween-beloved beauty brand will soon be on the shelves at every Sephora in the U.S., and as it expands, it’s investing in the young influencers that drive its success. The “Generation E” girls include 15-year-old Embreigh Courtlyn (5.6M on TikTok), 17-year-old Kaili Asa (883K on TikTok), and 14-year-old Madison Rae (187K on Instagram). Having moved from baby products to kids’ skincare, the brand views this as the next step in listening to their young fans—first making fragrances, now letting influencers have a real say. Interviews with the girls reveal equity was a new concept to them, but they know kids’ skincare should be unique from adults’ and have personal journeys using Evereden. The brand sees this showing a deeper commitment to their Gen Alpha and Gen Z fans—it’s not just a paid post that has to be positive, it’s an insider guidance to new products and brand identity. (Glossy)
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