Kayak’s new platform is for the trip-stressed Millennials. Gen Z and Millennials are infamously divided on what screen a big purchase—like booking flights and stays—should be made on, with Millennials believing phones are too risky. Kayak is calling out exactly that and other stresses, like trying to take every Momfluencer’s advice, in their new spots. The campaign is mainly addressing 25-45-year-olds, acknowledging that travel advice is endless online and that can make booking feel like they’ll never make the right choice. International travel was down among Americans in 2025, with price of course being a major reason fewer people took trips. But Kayak is positioning itself as a solution to travel planning stress, doing the comparison for them with features like their AI mode. (Marketing Dive)
👀 Read more from YPulse: Hot Spot or Dupe Destination? How Gen Z Wants to Travel
