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MLB is expanding their partnership with TikTok for more Gen Z reach.

Feb 25 2026

MLB is expanding their partnership with TikTok for more Gen Z reach. The league has already been a TikTok premium ad partner, but ahead of the 2026 season, they’re creating an MLB hub in the app and giving exclusive content to creators. The move is a global effort to connect with even more young fans, an effort that has been paying off already with the number of posts under #MLB growing 60% last year. TikTok internal data proves tons of sports fans are checking the platform while watching games, so the in-app hub will give them a space to connect more directly on socials, especially as streaming gets ever-more complicated. The partnership will also be handing TikTokers MLB content directly to use and making sure athletes are treated as influencers with a TikTok lounge at Spring Training. (ADWEEK)

👀 Read more from YPulse: Gen Z Males’ Top 15 Favorite Sports Leagues

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