Crocs is the latest brand to lean into microdramas as marketing. Just yesterday, YPulse reported that Disney is stepping into the popular microseries space with one of their own—and Crocs is following suit. Reportedly inspired by a real-life love story involving a Crocs employee, the five-part series Charmed to Meet You follows Lexi, a single twentysomething woman who becomes intrigued by her mysterious neighbor after spotting his pair of Crocs sitting outside his apartment—completely bare of Jibbitz charms. She leaves one of her own charms behind, sparking a flirty, back-and-forth told across the rest of the bite-sized episodes. The first installment dropped on February 13—perfectly timed for V-Day—and has already pulled in more than 20K views on TikTok. YPulse has said before how these vertical mini-series on social media are quickly becoming an engagement goldmine (thanks to Gen Z, of course)—and as Crocs proves, any brand can step into the storyline. (Variety, tubefilter)
👀 Read more from YPulse: Gen Z Is Obsessed with TikTok Mini Shows
