American Eagle is using its new creator program to target Gen Z. The retailer recently launched the AE Creator Community, a new program designed to build long-term relationships with a wide network of Gen Z creators. (A move we reported other brands doing years ago.) While the brand has of course worked with influencers before—including last year’s “Live Your Life” affiliate program—this new initiative gamifies the process. Creators can now earn commission on sales, plus points for posting content and completing monthly challenges, which can be redeemed for gift cards and products. To join, creators must be U.S.-based, 18-years-old or older, and have at least 1K followers—signaling that AE is prioritizing micro- and nano-influencers over mega creators. YPulse knows smaller creators have outsized influence with Gen Z, making AE’s latest venture a strategic move for a generation that values authenticity over scale. (ADWEEK)
👀 Read more from YPulse: Why Nano-Creator Content Should Be Your Next Campaign
