Netflix’s new deal with YouTuber Salish Matter (and her dad) is their biggest creator grab yet. The streamer has been using YouTube as a talent pool (even calling it a “farm league”) bringing Ms. Rachel, Mark Rober, and Alan Chikin Chow from from the video platform to their catalogue in the last year. Now they’re bringing Jordan and Salish Matter into the fold, with an exclusive development deal that will have the Matters continuing to create the content their 35M subscribers love, as well as new “scripted, unscripted, and animated series” starring Salish. Oh, and they’ll be partnering on products and experiences as well. You might remember Salish from the launch of her tween beauty brand Sincerely Yours at Sephora, which drew thousands of fans, and clearly Netflix is looking to tap her devoted Gen Z audience. (tubefilter)
👀 Read more from YPulse: 4 Tween Girl-Loved Brands You Need to Know
