Gen Z is reportedly ditching black for bold color wardrobes. According to Vogue Business, fast fashion retailers are adjusting to a trend of resisting black clothing. U.K. arrivals of black knitwear dropped across Zara, H&M, Mango, and Bershka in Q4 2025. At the same time, brands like H&M ramped up red (up 80%) and pink drops (up 33%), while cherry reds, hot pinks, and chartreuse greens dominated runways at Valentino, Miu Miu, and Prada during Paris Fashion Week. The shift reflects Gen Z’s alleged rejection of the “quiet luxury” aesthetic Millennials favor; muted tones and IYKYK subtlety don’t resonate with a generation who views self-expression as non-negotiable. Young shoppers are also gravitating toward vintage and resale for flamboyant pieces that speak to their personal style. However, YPulse knows quiet luxury trends with a new name among Gen Z every year—so it’s not a question of whether black “quiet luxury” styles will return, but when. (Vogue Business)
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