Planet Fitness says Gen Z is leading the “golden age of fitness” right now. CEO Colleen Keating told The New York Times that Gen Z is the chain’s fastest-growing membership segment. And the shift is so significant that Planet Fitness is having to redesign its floors to match their preferences—making it half strength training and half cardio to suit more weight lovers. YPulse’s Health and Fitness report shows gym culture is more entangled than ever with young people’s routines: 83% of young adults say staying fit is a big part of their life. Keating also noted gyms are becoming third spaces for Gen Z, making them places for more than just workouts. (NYT)
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