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Gen Z’s favorite running shoe is a bouncy one not fit for major races.

Dec 11 2025

Gen Z’s favorite running shoe is a bouncy one not fit for major races.According to Strava’s latest report, the Asics Novablast beat out Nike’s Pegasus and Hoka’s Clifton as the most popular running shoe this year. The $150 sneaker is extremely cushioned, making runners say they feel faster with less effort. That extra bounce has made them a hit with beginners and burned-out runners looking for a refresh, but it’s also why races like Ironman have banned them—for giving too much of an advantage. Its popularity is also part of a broader shift toward running gear being everyday fashion, not just functional for athletes. As run clubs become Gen Z’s new social scene and marathon culture goes mainstream, the right shoe is as much about identity as it is performance. (Business Insider)

👀 Read more from YPulse: Gen Z Turned These 3 Apps into Their New Social Media

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