Gen Z in the U.K. are turning their holidays into wellness retreats. Awaze, Europe’s biggest holiday-homes rental business, reports younger travelers are their fastest-growing demographic, and they see hot tubs, saunas, and cold plunges as non-negotiable “must-haves.” Properties with hot tubs now make up 55% of all bookings, up from under 40% pre-pandemic. And in the past three years, half of Gen Z has taken a wellness getaway, nearly double older generations. Property owners investing in wellness features are seeing 45% higher occupancy year-round, driven by Gen Z booking staycations during off-peak seasons when everyone else is at work. (The Independent)
👀 Read more from YPulse: Where is European Gen Z’s Dream Travel Destination?
