Speaking of collectibles…Gen Z’s “everything showers” turned body scrubs into them.The “everything shower” trend has been around for a while, fueled by TikTok scent obsessions and scrub ASMR—scooping, smoothing, and rinsing all for aesthetic content. And now, for Gen Z, viral scrubs are an affordable at-home luxury; most bestsellers from Dove and Tree Hut sit under $15, so they can get viral self-care even on tight budgets. Plus, skincare trends have made shoppers seek out body products that mention AHA, shea butter, and simple promises like glowing or firming, which these brands focus on. Nearly 30% of Dove scrub buyers are Gen Z, so the brand has leaned into collabs, like products with Crumbl Cookies, to keep the collecting chase fresh. The limited collectible drops especially let Gen Z play tastemaker without big spend, as “shelfies” rotate scents and routines for their followers. (BoF)
👀 Read more from YPulse: What Items Are Gen Z and Millennials Collecting?
