Sonic is going all-in on customizable drinks to capitalize on Gen Z’s obsession. Following viral trends like dirty sodas, the chain’s “Coke Your Way” campaign offers free customizable Cokes through a reward in their mobile app, with mix-ins like cherry, coconut, and sweet cream. The ads include celebs Benny Blanco, Machine Gun Kelly, and Jessie Murph who showcase wild combos like Coke with pickles and cherry, tapping into Gen Z’s favorite flavor trends and humor. The timing aligns with data showing that 59% of Gen Z choose iced or frozen coffee over hot, versus just 21% of boomers—and while it’s not coffee, their affinity for iced treat drinks is across the board. Sonic’s CMO says younger consumers see hot coffee as “my parents’ beverage” and never developed the habit, while iced drinks allow for more creative expression—especially as Gen Z drinks less alcohol and turns to sodas instead. (AdAge)
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