Physical flyers are making a pop culture comeback to cut through social media noise—and it’s working. Half of U.S. adults say they’ve cut back on social media in 2025, so artists and creators are looking to reach people IRL through a classic marketing tactic. Artists at even at high levels are reviving street flyers, like Chappell Roan’s creative director using lost wig posters to promote her music video for “The Subway.” Smaller DIY artists are following suit, looking to escape algorithmic bubbles and reach potential audiences who actively avoid social media. The point of this resurging trend is to build a recognizable brand that people will photograph and share anyway (48% of Americans already scan QR codes several times a month), creating an offline-to-online bridge. The flyers also act as a physical memento for experiences worth remembering, not just content worth scrolling past, whether people see them again later or choose to take one home. (FADER, APA)
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