Gen Z women are the new power buyers of the art world, rewriting the rules of collecting. A new Art Basel survey of 3.1K high-net-worth collectors found that Gen Z and Millennial women are outspending men by 46% on fine art and antiques—flipping the gender dynamics seen in older generations. They’re taking bigger risks too: 55% of women collectors frequently support emerging and unknown artists, compared to 44% of men, and they favor photography and digital art over traditional paintings. They’re what Art Basel calls “omnivore collectors”—dedicating 26% of their wealth to fine art (the highest of any age group) but also treating luxuries like sneakers and handbags as equally collectible, spending nearly five times more than older generations on these goods. The shift signals more than market feminization, though; it’s reshaping who holds cultural capital and establishing new guardrails around what counts as valuable and worth investing in. (Hypebae)
👀 Read more from YPulse: What Items Are Gen Z and Millennials Collecting?
