Uncrustables is the latest snack brand to join the protein craze. The PB&Js now come in two new flavors, each packing 12 grams of protein per sandwich—the most the brand has ever offered, and clearly in response to young consumers’ protein obsession. Fans are already calling them “a work lunch upgrade” and “the definition of slay” on socials. The new offer is also higher in fiber and whole grains, aligning with Gen Z’s growing focus on balanced macros. It’s the latest example of the protein trend hitting shelves, merging nostalgic comfort food with functional wellness for snacks with peak optimized gains in every bite. (Delish)
👀 Read more from YPulse: Gen Z Shoppers Want Gains and They’re Reading Grocery Labels for It
