Giant coffee buckets, meet tiny Lowe’s bucket. A few months ago, TikTok was all about supersizing coffees to the point of needing a handled bucket. But this new, true hardware store bucket that’s food safe only holds 12 oz, and it’s got consumers obsessed. And at less than $2, this mini fits right into Gen Z’s trinket budget. The store sold over 100K just last week, as buyers and other brands alike started filling them with drinks, desserts, and even using them to pack lunch. The success follows brands like Trader Joe’s viral mini tote bags and mini coolers, tapping into young shopper’s love for a small, whimsical add-ons and non-traditional brand merch. Plus, anything cheap and going viral on TikTok is an easy add to cart—since it’s even available online. (Today)
👀 Read more from YPulse: 4 Trends Defining Gen Z’s Coffee Culture
