Greggs launched a home décor collection. The British bakery chain partnered with Bazaar Group to launch a limited-edition homeware collection. The merch is inspired by its iconic sausage rolls and steak bakes, and the full range includes bean bags, cushions, and even gaming chairs styled after Greggs’ baked goods. Greggs already went viral after its viral clothing collab with Primark three years ago, but the brand has never ventured into homeware before. (The Northern Echo)
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