Apple Bottoms’ Y2K denim is getting a bubly remix. Y2K denim is having a full-on comeback, and brands are leaning hard into the nostalgia. In August, Gap went early 2000s with its “Better in Denim” campaign, spotlighting low-rise jeans and miniskirts with girl group KATSEYE dancing to Milkshake for peak throwback vibes. Now, the ultimate blast from the past is back: Apple Bottom jeans. Rapper Nelly and Apple Bottoms teamed up with seltzer brand bubly for a $79 “Apple bubly Jeans” bundle. The limited-edition set includes retro style jeans featuring the classic apple pockets—made to fit a can of bubly—a Y2K tank, denim clutch, keychain and of course, bubly’s limited-time apple flavor. The brands even made a cheeky remix of Flo Rida’s Low to tie it all together. (delish)
👀 Read more from YPulse: Gap’s KATSEYE Denim Campaign on The Viral List
