The 9-year-old TikToker known as “The Rizzler” is the face of AriZona Beverage’s latest drink. According to YPulse, “Rizz” is one of the top slang words tweens are using online and IRL, and that inspired AriZona Beverage to post images of a fake “Rizzberry” drink for April Fool’s Day a few months ago. Fans of the brand thought the product was real, and the X post announcing the fictional drink accumulated over 10M views. With so many inquiries about the flavor, AriZona decided to tap Christian Joseph Savasta, a.k.a “The Rizzler” on TikTok, to make it happen. The 9-year-old went viral in 2023 for his “rizz face” and hilarious personality and has since racked up close to $1M in brand deals. The can design features a cartoon version of “The Rizzler” making his “rizz” face, and the brand renamed the drink to “Rizzler Berry” to match. To celebrate the October launch and create hype, Savasta and his father shared an exclusive AriZona factory tour where they concocted the “Rizzler Berry” drink, and fans online are excited—one even commented, “This makes up for them raising the prices.” (WSJ)
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