Starbucks is leaning into more health-focused products. YPulse reported on Starbuck’s protein-infused cold foam a few months ago, aiming to score Gen Z customers obsessed with optimizing their food for gains. Now, they’re targeting younger Gen Z adults and teens with coconut water-infused Coco Matcha and Coco Cold Brew. After successful tests in New York, the drinks are rolling out to over 400 stores in cities like LA, Milwaukee, and St. Louis. By adding coconut water—known for containing electrolytes—to the menu, this move taps into young people’s obsession with hydration culture: 33% of 13-17-year-olds say the label “electrolytes” sway their grocery purchases, according to YPulse. And with YPulse also seeing teens’ current obsession with matcha, Starbucks seems to be aligning its menu perfectly with what young consumers crave. (Fast Company)
👀 Read more from YPulse: Gen Z Shoppers Want Gains and They’re Reading Grocery Labels for It
