Extreme tanning is on the rise among Gen Z in the U.K. Nearly half (43%) of adults 18-25-years-old now use sunbeds, compared to just 28% of all adults, according to Melanoma Focus. On TikTok, hashtags like #Sunbed have racked up over 500K posts, and some users even track the UV index on their phones to tan at the most intense exposure (read: dangerous) times of day. Despite warnings from health experts about the risks of skin cancer and unregulated tanning products, the pressure to maintain a bronzed look—fueled by social media aesthetics—seems to outweigh the danger for many young people. (The Guardian)
