Are Gen Z’s habits changing France’s cultural vibe? According to some, the carefree, anti-consumerist attitude that France is known for has been shifting—and it’s driven by young gens’ interests. Midday wine breaks have been replaced by juice bar meetups, smoking has been outlawed indoors in virtually all public places, matcha lattes are becoming more popular than espresso, and American-style fitness culture is taking over wellness spaces. Some of these changes, like the “demise of wine drinking” and tobacco use declining, may be led by Gen Z: 16% of 17-year-olds in France smoked daily in 2022, compared to 25% in 2016. Plus, the gen’s sober-curious mindset has led to red wine facing an “existential” decline as they explore alcohol-free options. (The Times)
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