More people than ever before tuned in to watch the UEFA Women’s EURO final. With 29 of 31 matches sold out and over 650K fans in attendance, it became the most attended Women’s EURO in history. The excitement extended beyond the stadiums, with over 95K fans joining pre-match walks and more than half a billion views across UEFA’s social media. On the field, new records were set for goals scored and coaching milestones too, while broadcast audiences soared past 400M. With YPulse data showing 61% of 13-39-year-old sports fans now watch women’s sports and 63% say they’re just as exciting as men’s, this tournament proved the demand—and love—for the women’s game is only growing. (UEFA)
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