Gen Z is turning to their friends for linked product recommendations. As YPulse data shows mega-influencers are starting to lose their pull with Gen Z, the trust and relatability of peer-to-peer recommendations are making everyday people the new influencers. Many young consumers are returning to asking people they actually know—friends, coworkers, and smaller creators—for product recommendations, but not just over text or IRL. Platforms like LTK, ShopMy, and Amazon Storefront now allow everyday users, not just influencers, to share shoppable links and earn commission. Whether it’s their friend posting their go-to travel outfits or a nano-creator with just a few thousand followers sharing their curated gift guide, anyone can have an affiliate link for easy social shopping. (Elle)
👀 Read more from YPulse: Why Nano-Creator Content Should Be Your Next Campaign
