Gen Z males are betting big on Pokémon cards. According to YPulse, trading cards are the top item young men are collecting. Some rare Pokémon cards are seeing massive returns—up to 46% in a year in 2024— which is why the gen is treating the cards like investments that could beat stocks like Nvidia or the S&P 500. Popular alpha male creators like Logan Paul are also fueling the hype by spending millions and turning their collections into content. But while a few collectors are cashing in, others are racking up debt chasing rare cards and quick profits. According to eBay, “Pokémon” was searched nearly 14K times per hour last year. Still, some young males say it’s more about the thrill of the search and nostalgia rather than guaranteed returns. (Fortune)
👀 Read more from YPulse: Pokémon’s $12M Digital Trading Cards on The Viral List
