Snapchat is launching AR activations at the Palace of Versailles. The “Dansez Versailles” AR experience brings baroque festivities and Royal Court dances to life through immersive visuals across the palace gardens. Visitors can use Snapchat’s AR lens to explore historically-inspired performances, showing an “iconic dance of the era” in each location, turning the grounds into a living educational exhibit. This initiative builds on the app’s ongoing push to combine art and AR, and follows recent collaborations with museums in other major cities, including Los Angeles and San Francisco. Plus, with young French people being Snap’s largest EU market—YPulse data shows nearly half (45%) of French 13-39-year-olds use the app daily—the activation helps Snapchat stay relevant and grow its presence in France’s creative community. (Social Media Today)
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