The General is entering Fortnite to address Gen Z’s driving anxiety. According to YPulse, Gen Z is increasingly opting out of getting licenses, with 27% of 18-24-year-olds citing their fear as a reason for putting it off. That’s why the insurance brand is using Fortnite’s customizable world, The Glitch, to help young players build confidence behind the wheel. Instead of aiming for speeding or crashing like in traditional racing games, Road Test Royale is set in virtual cities inspired by Miami, New York, and San Francisco and has players drive on obstacle courses that reward safe driving. The General’s aim is to reframe how Gen Z thinks about being on the road, scoring celeb gamers like T-Pain who will compete in a live competition to promote the activation. (Marketing Dive)
👀 Read more from YPulse: How Gen Z Thinks Brands Should Show Up in Video Games
