The Gen Z-loved beauty brand, Glossier, is coming to TikTok Shop. After a big year of growth through Sephora and retail stores, the brand’s move to TikTok Shop feels like a natural next step, especially as they look to stay relevant, boost sales, and strengthen its connection with Gen Z beauty lovers. Known for its minimalist, “no makeup makeup” products—something 75% of Gen Z women say they’re into, according to YPulse—Glossier is expanding in one of the most popular shopping platforms for young consumers. YPulse data shows nearly half (46%) of 18-24-year-olds and 31% of 13-17-year-olds have used TikTok Shop. Plus, with over 3B views on its TikTok hashtag, Glossier already has a built-in audience, and now young consumers can shop their favorite products without leaving the app. (Fast Company)
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