Formula 1’s Gen Z-led fashion moment looks like it’s here to stay. Earlier this year, YPulse reported on Formula 1’s growing popularity as a hotspot for luxury fashion. Now, they’re attracting more high fashion labels than ever thanks to Gen Z’s obsession with the sport and the current pop culture surrounding it—like the newly released F1 film starring Brad Pitt and Damson Idris, which Tommy Hilfiger did the costuming for. More brands who’ve hopped on the F1 fashion wave include Alice + Olivia, who partnered with Ford Bronco, and Aimé Leon Dore, who’s launching a partnership with Porsche. Young people are being influenced by all this F1 fashion, posting their takes on the style on TikTok, showing what they’d wear if they were attending the races—and for young women, what their “F1 wifey” outfits would look like. (Elle)
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