Olipop’s latest activations are all about appreciating their customers. With YPulse’s Health and Fitness report showing gut health is the top wellness trend young people are into, “healthy soda” brands like Olipop are growing in popularity among Gen Z. To keep their hype going (and possibly taking a shot at Poppi’s recent influencer-first controversy), Olipop is celebrating their loyal customers with a travel sweepstakes and VIP boxes for regular customers. First, they’re teaming up with the Time Travel Travel Agency to offer a three-night stay at the Austin Motel in Texas. Fans will call a hotline number for a chance to win a stay at one of the three suites, each inspired by different Olipop flavors and different years—1986, 1995, and 2002. They’re also partnering with Amazon to drop 5K VIP boxes meant to resemble the influencer gifting experience for just 5 cents each—giving the buzz of limited edition without the usual price tag. (Marketing Dive)
👀 Read more from YPulse: Gen Z Says This is Their Favorite Beverage Brand
