Summer 2025 is Gen Z’s “Martha Stewart Summer.” Last year was Brat summer, and this year, young people are reportedly trading chaos for calm with a digital detox. According to Pinterest’s 2025 Summer Trend Report, Gen Z is putting down their phones and picking up gardening tools, cookbooks, and craft kits in search of a slower, more intentional life. Searches for “digital detox vision board” on the platform are up 273%, and “Martha Stewart aesthetic” is up nearly 2,900%. YPulse even reported on Gen Z’s rising interest in “grandma hobbies” just a few months ago. Backing this up, YPulse data shows that 62% of 18-24-year-olds have intentionally unplugged from their devices (though for how long is a different story), with most saying they needed to reset or care for their mental health. (Fast Company)
👀 Read more from YPulse: Why Gen Z & Millennials are Unplugging
