Lipton Hard Iced Tea is launching a campaign aimed at Millennials (and Boomers). In time for National Iced Tea Day, the brand is encouraging a generational bridge between Millennials and Baby Boomers. The social content will feature creators like the Retirement House senior influencers, known for putting a fun twist on what life after 70-years-old looks like, and Cruz Corral, a TikToker who shares clever takes on generational dynamics in the workplace. The campaign’s tagline is “Don’t retire the party,” and to get more people involved, Lipton is also hosting an Instagram contest where winners get a trip to Palm Springs. It’s a fun, cross-generational push that shows that partying doesn’t have to belong to just one age group—and not to just the youngest partiers either. (Marketing Dive)
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