Gen Z is letting the internet pick their wedding guest looks. As more and more Gen Z couples tie the knot, their friends are turning to social media to figure out what to wear on the big day. Wedding guest outfit planning has turned into a public event where creators crowdsource opinions and face honest—sometimes brutally so—feedback from commentors. The traditional rules around wedding attire have mostly disappeared, creating more freedom for self-expression—but also sparking more confusion and discourse. And because weddings often stretch into multi-day events and those in the wedding party are expected to have multiple different looks, the stakes (and costs) are high. In turn, brands have taken note, offering curated “wedding guest edits” to help streamline the search. (Glossy)
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