Cher and Future’s 2017 Gap ad is TikTok’s latest cringe obsession. It’s a duo Gen Z didn’t know they needed—but absolutely love. Even though its years old, the ad has found its way onto TikTok, mainly for its unexpected energy between the pair. The two musicians couldn’t be more different, with Cher being an iconic singer of the ‘70s and Future a well-known modern rapper—but of course, that’s why Gen Z so obsessed with the ad in the first place. Young people on TikTok are now reenacting the scene, turning the line “Different strokes for different folks” into a viral soundbite and meme gold, where different duos are dressed as Cher and Future while singing along to the sound. It’s the perfect example of Gen Z humor—nostalgic and niche, where being in on layers of a joke is the only way to get what’s going on. (Esquire)
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