WhatsApp launched a private chat group with Jimmy Butler for the UEFA Champions League final. ICYMI, the mobile messaging app recently added “The Chat” to their platform in collaboration with sports culture brand OffBall. Designed to bring fans closer to the action, “The Chat” lets users join intimate group conversations led by celebrity athletes during major sports events. During last weekend’s UEFA Champions League final between Paris St. Germain F.C. and Inter Milan, NBA star Jimmy Butler joined in to share live commentary and chat with fans. The experience taps into the natural ways fans want to connect with sports and entertainment—through real-time banter, reactions, and memes in group chats. (Hollywood Reporter)
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