But tapping into foodie culture is still a popular way to attract young gens. YPulse has told you before that Gen Z’s obsession with “little treats” is shaping brand marketing. While the concept isn’t new, beauty brands like rhode and Glossier have been at the forefront of modern foodie culture marketing, positioning their products as sweet treats to help portray smell and texture. Now, luxury fashion houses are getting in on the action. Tory Burch recently dropped a sandal collection inspired by the candy brand BonBon, Neiman Marcus cast foodie it-girl Nara Smith in its spring campaign, and Saint Laurent reimagined its moody aesthetic with a food-abundant picnic for its “An Ordinary Day” shoot. Whether it’s jammy eggs or crusty loaves of bread, fashion is focusing less on traditional markers of wealth and more on delicious, everyday indulgences. (BoF)
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