Frozen yogurt is having (another) moment with young people. We know that Gen Z loves their little treats, and froyo may be their latest splurge. (How Y2K!) From cute neighborhood spots in New York like Butterfield Market to buzzy counters at Madison Fare, froyo is back in young gens’ hands—and now on their Stories. It’s the perfect mix of nostalgic, refreshing, and photogenic, with endless topping options and that just-sweet-enough taste. Plus, it fits right in with the vibe of health-conscious but still fun treats that this generation loves—like the health soda craze brands like Olipop and Poppi are leading. This buzz is highly reminiscent of froyo’s first popularity wave in the ‘90s when low-fat diets were the popular choice, but Gen Z might rebrand that, as they always do. (Grub Street)
👀 Read more from YPulse: Gen Z’s Little Treats: The Small Splurges They Won’t Cut Out
