Will Gen Z sell their data for some extra cash? Compared to older adults, Gen Z is significantly more open to sharing data, with 88% willing to share personal information with social media companies, according to Axios. Plus, a third say they don’t mind being tracked by websites or apps. So, polling firm Generation Lab is tapping into this shift with Verb.AI, a platform that pays users $50 or more per month to anonymously monitor their digital behavior from browsing habits to app usage. This data is then used to create “digital twins,” profiles that companies can query in real time for insights, offering an alternative to traditional surveys. But, despite the gens’ comfort with data sharing, many users still value control, often investing in privacy tools or deleting data once it’s no longer needed. (Axios)
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